Aim at Life Coaching

Be the change that you seek.


My name is Laurence Tseng. I am a career and life coach in Austin. I help expatriates, immigrants, or people working in a cross-cultural setting gain clarity on their goals, and build cultural intelligence and competence to succeed.

My coaching styles:

  • supportive
  • non-directive
  • non-judgmental
  • analytical

Clients Are Saying

Overall outlook on life starting to change

Truly enjoyed my coaching sessions with Laurence! After the first couple of sessions, I could feel my overall outlook on life starting to change.

Colin Mizuki – Finance @ DocuSign

Open a new chapter of life and career growth

Thanks to Laurence, I redefined my goals to align with my genuine motivations with achievable milestones and felt like my confidence was being activated internally.

Hua-Jung Chang – HR Supervisor @ Grindr


Career Development Coaching

  • Career planning
  • Job searching
  • Career transition
  • Leadership

Personal Life Coaching

  • Goal setting
  • Personal development
  • Confidence building
  • Life transition

Expats & Cross-cultural Coaching

  • Cultural intelligence
  • Belonging
  • Diversity & Inclusion
  • Global leadership

Coaching Benefits in Numbers


Better Quality of LIfe1


Career Advancement2


Goal Achievement3


Return on Investment3

  1. Devorah F. Curtis (2013). “Effect of a quality of life coaching intervention on psychological courage and self-determination,” International Journal of Evidence Based Coaching and Mentoring 11 (1): 20-38.
  2. Chris Pollino. 2013. “Coaching for Impact.” In Integrated Talent Management Scorecards: Insights From World-Class Organizations on Demonstrating Value, ed. Toni Hodges DeTuncq and Lynn Schmidt. Alexandria: ASTD Press, 239-254.
  3. Joy McGovern (2001). “Maximizing the Impact of Executive Coaching: Behavioral Change, Organizational Outcomes, and Return on Investment,” The Manchester Review 6 (1): 1-9.

My Articles

How to Hack Time Scarcity?

Since I started to coach, I’ve noticed that one common struggle many people face is time management. It has become a burning question especially during Covid-19 because the boundary between work and life is blurred. There are so many conflicting priorities that require our attention, but we have only 24 hours a day – time…

Unspoken Rules of Performance Management: Talent Calibration

If you have not heard of “talent calibration”, don’t be surprised, because not many managers talk about it. Some companies even keep it hush hush. However, you should definitely try to learn about it, because it is one of the things that may decide your promotions, pay increase, and/or bonuses.

We Need a Blue Ocean Strategy for Networking!

Recently a couple of MBA students from my alma mater reached out to me for networking, which reminded me that it was the job searching season for MBA students again. Although alumni networking is important, I’d like to share some of my personal experience to provide a different perspective.

Aim at Life Coaching L.L.C.

Aim at Life is a coaching company that provides career development coaching, personal life coaching, and expats & cross-cultural coaching to individuals that seek a change in their life and career.

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